About GLOSS COMPANY

Born in Ukraine. Built for Professionals.

GLOSS is a professional nail brand born in Ukraine and created with one clear mission — to develop high-quality products that nail artists can truly trust in their daily work.

For more than 10 years, the brand has been developing professional materials for the nail industry, combining carefully developed formulas, modern technologies, and strong attention to aesthetics.

What started as a passion for improving product quality has grown into an international brand used by nail professionals in different countries.

Today, GLOSS is actively expanding into the United States, bringing the experience, standards, and quality developed over years of work in the professional beauty industry.

Our goal is simple:

to share the best quality professional nail products from Ukraine with the global nail community.

Founder Story

GLOSS was founded by Marharyta Kovalenko, an entrepreneur and beauty industry professional who has spent years developing professional nail materials and working closely with nail artists.

The brand was created with a deep understanding of what professionals truly need: reliable formulas, beautiful textures, and products that perform consistently in everyday work.

For Marharyta, GLOSS is not just a business.

It is a long-term commitment to raising quality standards in the nail industry and creating products that professionals genuinely enjoy working with.

Marharyta’s entrepreneurial journey and the development of the GLOSS brand have been featured in international publications including ELLE and Forbes.

Over the years, the brand has received recognition within the professional beauty industry, including awards such as “Brand of the Year”. Marharyta Kovalenko has also been invited to serve as a jury member in professional beauty competitions.

Our Products

GLOSS develops a wide range of professional materials designed for nail artists and salons.

Our product lines include:

• gel polishes
• base and top coats
• builder gels and acrylic gels
• HEMA-FREE product lines
• nail forms and professional tools
• essential salon liquids

Some product formulas are already patented, and the company continues to work on meeting international standards and certifications for the U.S. market.

We constantly improve formulas, expand product categories, and develop materials that support modern nail professionals.

Some product formulas are patented, and the company continues to work on meeting international standards and certifications for the U.S. market.

We constantly improve formulas, expand product categories, and develop materials that support modern nail professionals.

Quality & Innovation

At GLOSS, product development is based on three principles:

quality, innovation, and aesthetics.

We carefully develop formulas, test materials with professionals, and invest in product improvements to ensure consistent performance.

Our products are already trusted by nail artists internationally and have received 4+ star ratings and over 200 reviews on Amazon within the first 1.5 years in the U.S. market.

Design & Aesthetic

We believe professional products should not only perform well but also look and feel exceptional.

That is why GLOSS invests in thoughtful packaging design and product aesthetics — creating materials that nail artists enjoy holding, using, and showcasing in their workspaces.

Global Community

Over the years, GLOSS has grown into a global community of nail professionals who value quality, innovation, and beautiful results.

Today, GLOSS products are used by nail artists in multiple countries and continue to expand into the United States market, bringing the expertise and standards developed in Ukraine to a wider audience.

As the brand grows, our mission remains the same:

to support nail artists, improve product quality, and build a community that shares the same passion for professional beauty.